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The WoodWise
Consumer
by Dana
Harmon
This summer, millions of Americans will enjoy our
country's majestic forests. Whether we hike with our kids
among tall, strong trees, picnic on a pine needle carpet, or
crouch patiently with binoculars waiting for a scarlet
tanager, forests are comforting, peaceful retreats from our
hectic lives.
Yet these days, I find that a summer afternoon in the forest
brings ominous reminders of how fragile these precious
places really are. All too often, as I'm headed for home,
I'll pass a logging truck filled to capacity with freshly
cut trees. This is a real reminder that our forests may not
be around forever.
Of the original forests that covered our nation, less than
five percent remain standing today. From the far reaches of
Alaska to areas of the Midwest and South, beautiful national
forests are still being logged to feed paper machines and
saw mills.
Seeing that logging truck - or flying over the bombed-out
devastation of a clear-cut - makes me feel hopeless. After
all, what can one person do about this global problem?
The truth is, I don't have to feel powerless and neither do
you. Trees are cut down because people use them: for paper,
for buildings, even for rayon cloth. Each of us can make
small changes in the wood and paper we buy and use in order
to lighten the load on our forests. Every little bit really
does count.
Start by taking a quick inventory of the wood and paper you
see in your daily routine. You'll find plenty of ways to
keep more trees in the forest without sacrificing life
quality.
Take pesky junk mail. I hate seeing so much paper go
directly from my mailbox to the recycling bin. The average
American receives 553 pieces of junk mail each year - mostly
for things we don't want! Write to the Direct Marketing
Association (see sidebar) to remove your name from big
mailing lists. Then, every time you fill out an order form,
subscription renewal, or order by phone tell them not to
sell or trade your name. Within six months you'll see a
significant drop in the number of unwanted solicitations
stuffing your mailbox. In addition to simplifying your life,
you'll send a powerful signal that you don't think junk mail
is a good use for our forests.
Next, consider your daily cup of joe. If you replace your
paper coffee cup at work with an insulated travel mug,
you'll save 250 cups a year. That's 10,000 cups over a
40-year work life! Not only will you save trees, but you may
save money too - many coffee shops now offer small discounts
for reusable cups, and a sturdy mug will prevent costly
coffee spills on your clothing. Avoiding paper coffee cups
can be an easy step toward becoming a "woodwise"
consumer.
Home improvement projects are a third opportunity to protect
majestic forests. How many of us will spend time this summer
putting in new shelves, patching a worn spot, or even
building a deck? Whatever your fix-it projects, you can plan
them to use less wood, and avoid using grades of lumber that
are fancier than the job requires. There's no point cutting
down ancient cedar for the inside of a cabinet no one will
see. Ask if your lumber yard carries certified lumber: the
Forest Stewardship Council (FSC), Scientific Certification
Systems (SCS), or SmartWood labels ensure it was harvested
with as little damage to the forests as possible.
Unfortunately, many stores don't carry certified wood yet.
If your favorite hardware store doesn't, why not let the
manager know you'd like to have forest-friendly choices? You
can also write a letter to Arthur Blank, the head of Home
Depot, America's largest home improvement chain (2455 Paces
Ferry Road, Atlanta, GA 30339-4024). Smart businesses will
stock certified lumber if they hear from consumers who
care.
These tips are easy, and they can have a dramatic impact on
the future of our forests. There are lots more ideas like
these in a new guide called the WoodWise Consumer. If you'd
like a free copy, just call 800-58-GREEN, or you can find
the WoodWise Consumer guide on the web at http://www.woodwise.org.
WoodWise consumers need not feel overwhelmed by
deforestation. If we all do our part - if each of us rebels
against products that waste wood and seeks out
forest-friendly products when we shop - then we'll keep the
legacy of our forests strong for many generations to
come.
Dana Harmon is the WoodWise Consumer Director at Co-op
America, a national nonprofit consumer and investor
education organization that you can find on the web at
http://www.coopamerica.org.
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